Do not underestimate book reviews in that they can help you sell your book. If you are a newly published author, one who is unknown or one who is self published, you may find it difficult to get to the base of people that you need to make your book profitable and read. More than anything, most new writers want their work to be read – even more than receiving the money for the book.
But you will have a difficult time getting your book reviewed by Vanity Fair or the New Yorker if you are an unknown writer who is self published. Chances are that you will not get any book reviews unless you are willing to pay for them.
The idea of paying for book reviews may seem like cheating to some writers, but they work. And if your purpose is to get more widely read, then you will see that after you have accomplished this and you get enough people reading your work, you will not have to pay for book reviews as they will be automatic. But in order to reach this pinnacle of success, you have to usually go up the hard way. And the way to do that is to use a book review company to provide you with book reviews.
People will look for books based upon the genre, the name of the author and what they heard was a good book. Many people base their decision to buy a book on the book reviews for the book. Those who enjoy books will read book reviews in print and online before making a selection. Once they read a few favorable reviews, they begin to think that they might like the book if someone else liked it as well.
The book world still pretty much relies on viral marketing to sell books. While you will often see books advertised, they are usually those by noted authors, alerting the public that a new book is on its way so that they can buy it. For the most part, authors depend on book reviews to get their ideas and the fact that they have a book in print out there to the general public. If no one knows you as an author, they will not be looking for anything that you have written. Book reviews can help you get the story line of your book out to the readers as well as entice them to read the book.